Tuesday, January 6, 2009

ADVERTISING!!!

Yvonne T wrote:

Do you have any idea what the stats for the site might look like?

Hi Yvonne,

The site is listed with Google Analytics... The site, since it opened on 15th December, has had 316 visits from 245 unique visitors. They got there by:

germanshepherddog.com (referral)
202 ... 63.92%
(direct) ((none))
69 ... 21.84%
google (organic)
13 ... 4.11%
pets.groups.yahoo.com (referral)
6 ... 1.90%
webmail.aol.com (referral)
5 ... 1.58%

I think charging a small fee would be appropriate, especially since this
site should be relevant to anyone looking for something local. How would
the placement work?


I think there would be two kinds of ads: one, a business card type ad on the home page, would advertise breeders, businesses, etc. for an annual fee;
the second would be a full page ad for stud dogs, litters, etc., linked to the advertising page, that would be a one time fee and run for a specific period of time, like 30 days.

We could also do pages for regional clubs that don't have websites... that could be free, or a small fee to help with our annual hosting charges...

Who would do the design? Are there any visual/design standards? Any extra cost for design?

I currently have an ad up on the advertising page from Lynn Lewis. Lynn is happy to pay whatever we decide, but I wanted to get it up there now while the news was current and so people could see what a litter ad might look like. Lynn sent the pics and text. I didn't have to do any design except optimize the pics and set up the page... nothing special, took under 10 minutes, so there were no design considerations...

Business card ads would have to be sent in a .jpg, .gif or .png file, making them "website" ready...

Thanks!!! for your comments! It's nice to know someone is out there!
:-)
-sam in Montana

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